You’ve likely heard the adage that it is far easier to cross-sell an existing customer a new product than it is to find a new customer; And if your goal is to grow at all costs, then cross-selling can make a lot of sense. However, all of that sales growth may not do much for the value of your company. If you cross-sell your existing customers too much stuff, it could make your business far less valuable.
In this blog, Maxima takes a look at some hidden dangers of cross-selling, and how an M&A expert at Maxima can help you navigate this tricky topic.